Signal: Your Customers, Found.

Reid McCrabb2 min read

We built Signal to solve a single problem: finding truth in the noise. Signal is a fleet of research agents for sales teams who must act with conviction in an increasingly chaotic digital world.

The pathology of the modern enterprise is to confuse the accumulation of data with the acquisition of alpha. This has left the sales operator buried in digital sediment, forced to act as a scavenger rather than a craftsman.

Generic AI has only accelerated this crisis. Tools that merely reflect the chaos are complicit in it. They produce a torrent of plausible but meaningless output, further divorcing the operator from reality.

This is the cost:

  • Wasted Intellect: Hours spent chasing accounts that will never buy.
  • Missed Inflection Points: The critical signals of buying intent—a new executive, a funding round, a competitor’s failure—are lost in the noise.

Signal is our response. It is built on a different philosophy.

First, your worldview must be imposed on the data, not the other way around. Signal begins with your Ideal Customer Profile. The irrelevant is not just ignored; for you, it ceases to exist.

Second, we hunt for verifiable triggers. We are obsessed with identifying the moments that mark a fundamental shift, the precise window where an organization is receptive to a new solution. This is the basis for timely, decisive action.

Signal delivers this distilled reality directly into your workflow. Just the insights you need to focus your energy where it matters.

The future belongs to the focused. The apparatus for those who are serious about their craft now exists.

[Learn More about Signal]